We've Worked With People & Brands You Know
See the full wallPeople
- Pamela Anderson
- Gigi Hadid
- Russell Westbrook
- Pete Davidson
- Kim Petras
People
Pamela Anderson · Gigi Hadid · Russell Westbrook · Pete Davidson · Kim Petras
Brands
- Perrier
- Jose Cuervo
- Häagen-Dazs
- Bokksu
- Koho
- Makeup by Mario
- Clorox
- Nike
Brands
Perrier · Jose Cuervo · Häagen-Dazs · Bokksu · Koho · Makeup by Mario · Clorox · Nike
How Fieldhouse Works
What You Do
Bring your story, audience, and taste.
A single brand built from the ground up around you — bespoke, not a line extension.
Guide the creative.
Stay in the seat you love. A few hours a month shaping voice, product POV, and campaign moments.
What We Do
Raise the capital.
Investor-backed, zero from you. You contribute equity for your name, voice, and reach.
Run the business.
An expert team handles product, supply chain, marketing, and finance.
You'll Bring the Vision.
We'll Run the Business.
01 Ian Has Lived In Both Seats
As Operating Executive
Scaled brand to $40M ARR through talent.
- • CMO at Bokksu — 7x revenue in <2 years
- • Trained at agency behind Dollar Shave Club, Uber, Birchbox
As Operating Advisor
Knows the $10M–$150M ARR journey cold, advising 45+ brands.
- • Executive at $35B VC/PE firm
- • Stepped into interim roles at portfolio companies
02 The Team, Stage By Stage
#1 Develop the Brand
Katya Garipova
Brand Strategy
15+ yrs in branding, packaging, and web. Nike, Nestlé, Jose Cuervo.
Jasper Soloff
Campaign Direction
10+ yrs in photography & film. Gigi Hadid, Billie Eilish, Tate McRae.
#2 Build the Product
Product Dev Lead I
Supplements & Ingestibles
10+ yrs formulating ingestibles. Name shared under NDA.
Wayne Celia
Product Dev Lead II
20+ yrs in skincare & body. Makeup by Mario, Chanel, Dr. Brandt.
#3 Run the Brand
General Manager
Per Brand
Day-to-day operator who owns the P&L.
Jackson Jeyanayagam
Operating Partner
25+ yrs. Multi-time CMO/GM across Budweiser, Clorox, Boxed, Chipotle.
A Note From Fieldhouse
I've spent my career watching talent launch brands. Most make the same mistakes — they go at it alone, or with the wrong team. Their name ends up on an undifferentiated product. They take small checks and poor terms.
In every seat I've held, the pattern repeats: the people who make these brands rarely own them. The agencies do. The investors do. The talent gets treated as a marketing asset.
We started Fieldhouse to flip that — to put you on the right side of the cap table. Brand deals pay you while you're working. Ownership pays you even when you're not. That's what we're here to build with you.
— Ian Sherman, Managing Partner
Great brands aren't built alone.
If you're an athlete, celebrity, or creator ready to turn your audience into lasting equity, we'd love to talk.
Fieldhouse.
© 2026 Fieldhouse Brands. All rights reserved.